Case Studies

Made to Stick
MADE TO STICK: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

Random House

Bestseller lists:

New York Times, Wall Street Journal, Amazon.com, and 25 months on the Business Week bestseller list.

Media highlights:

NBC-TV “The Today Show”, CNBC-TV, NPR, New York Times, U.S. News & World Report, Inc. cover feature, Fast Company, Businessweek.com, Psychology Today, Men’s Health, Worth, Boston Globe.

Overview:

The authors were unknowns but Mark Fortier worked with Random House to create a balance of business and crossover mainstream media by using customized pitches that would appeal to different audiences. We translated the book’s message into visual ideas that could be taped for mainstream television shows like The Today Show and we developed news pegs for the authors to comment on such as Superbowl Ads to secure business news media like CNBC. The authors hired Fortier PR for their next New York Times bestsellers and their books have since sold over three million copies.

The Innovator’s Solution
THE INNOVATOR'S SOLUTION

By Clayton Christensen and Michael Raynor

Harvard Business School Press

Bestseller lists:

New York Times, Wall Street Journal, BusinessWeek, Amazon.com

Media highlights:

New York Times feature and follow-up mention, 2 interviews in USA Today, Associated Press interview, Washington Post review, 2 interviews in the San Jose Mercury News, Investor’s Business Daily interview, The Economist mention, Public Radio International’s “Marketplace“, and NPR.

Overview:

The book received coverage from every target outlet in the business press and we arranged two full days of back to back meetings with the authors and various editors and journalists. The book’s sales have remained steadily very high, especially for a high-level business theory book.

The Age of Surveillance Capitalism
THE AGE OF SURVEILLANCE CAPITALISM

by Shoshana Zuboff

PublicAffairs

Bestseller lists:

LA Times, London Times

Media highlights:

Twice in The New York Times Book Review, 12 times in The New York Times including a daily review and columns by David Brooks, Tom Friedman and Natasha Singer, feature in The Economist, twice in the Wall Street Journal, 11 times in The Financial Times including the shortlist for Business Book of the Year, The New Yorker, The Atlantic, TIME, Fortune, Fast Company, Newsweek, The Nation, LA Times, Washington Post, Boston Globe, NPR, PBS Frontline, PBS Newshour, Amanpour, MSNBC-TV.

Overview:

Harvard Business School professor Shoshana Zuboff entrusted Fortier PR with the campaign for a book that is now known around the globe as a masterpiece. We’re still working together more than a year later to manage press for what has become a movement.

Loonshots
LOONSHOTS

by Safi Bahcall

St. Martin’s Press

Bestseller lists:

Wall Street Journal, Publishers Weekly

Media highlights:

Two-part Tim Ferriss podcast interview, two NPRs, three Wall Street Journal opeds, Harvard Business Review article and podcast, Financial Times management column, reviews in Wall Street Journal, Financial Times, Washington Post, and strategy+business, five INC magazine stories, Scientific American, Business Insider, Forbes, Bloomberg, Yahoo! Finance, The Verge and thirty podcasts and we successfully pitched the book for inclusion in the Next Big Idea Club curated by Adam Grant, Susan Cain, Dan Pink and Malcolm Gladwell.

Overview:

First-time author Safi Bahcall was unknown to most of the media but before publication date we set up in person interviews with the Financial Times and Tim Ferriss, over ten events, and helped put the book on the map with a Harvard Business Review article and their podcast, and inclusion in the Next Big Idea Club, with plenty more media and word of mouth that continues today and has helped generate a constant stream of speaking invitations.  The book debuted at #3 on the WSJ bestseller list. In the first 10 months, over 100,000 copies sold. The author extended his contract with Fortier PR.

Blue Ocean Strategy
BLUE OCEAN STRATEGY

by Chan Kim and Renee Mauborgne
Harvard Business Review Press

Bestseller lists:

Wall Street Journal, Businessweek, #1 on 800-CEO-READ list, Over 4 million copies sold

Media highlights:

New York Times interview, Businessweek review, Financial Times review, Fast Company review and feature, Inc. interview, Boston Globe interview, Chicago Tribune review, Philadelphia Inquirer review, Dallas Morning News review, 2 features in Investor’s Business Daily, Bloomberg Television, ABC News Now, Marketwatch Radio, Public Radio International, Chief Executive 3-page adaptation, American Way review, strategy+business review.

Overview:

One challenge of the book was that the authors were virtual unknowns in the U.S. and didn’t live here. But Mark Fortier arranged meetings for the authors at major media outlets, focused attention on the book’s core idea, and helped the authors to create a strong presence in the U.S. speaking circuit by signing the authors with the Leigh Bureau speakers agency, and by arranging lectures for them at Microsoft, Starbucks, and other venues around the country. The book became the fastest selling title ever published by Harvard Business School Press, it coined one of today’s most talked about strategy catchphrases, and it has sold over four million copies. Fortier PR has been hired to work with the authors three times since.